vector art illustration featuring elements of retail and technology in Sri Lanka

The Future of Retail Sales & Marketing in Sri Lanka and how to adapt for 2024

Sri Lanka’s retail market is bustling with potential, especially in the e-commerce sector. With a projected growth of 15.59% from 2023-2027, businesses are poised to tap into this expanding market. Here’s a quick guide to setting up a successful retail business in Sri Lanka:

  1. Market Research: Essential for creating a solid business plan. Understanding the market, customer preferences, and competition is key.
  2. Prime Location: The right location can make or break a retail business. Choose wisely!
  3. Tech Investment: Embrace technology like cloud-based POS systems for efficiency.
  4. Effective Staffing: Hire and train staff to provide excellent customer service.
  5. Marketing Matters: Develop innovative marketing strategies to stand out.
  6. Customer Engagement: Focus on meeting customer expectations and preventing channel shifts.
  7. Trend Awareness: Stay updated with market trends for relevance.

In the broader context, the future of retail is shaped by hyper-personalization and AI-driven experiences. According to a Salesforce survey, 73% of consumers expect businesses to understand their unique needs, while over half anticipate companies predicting their preferences. This ushers in a new era of e-commerce evolution:

  • E-commerce 1.0: Consumers actively search for products.
  • E-commerce 2.0: Introduction of recommendation engines and personalized product feeds.
  • E-commerce 3.0: The rise of creators connecting goods with people, transforming shopping into interactive and entertaining experiences.

Forbes highlights the importance of adapting to these trends, ensuring businesses not only meet but anticipate consumer needs. With a strategic approach encompassing these insights, Sri Lankan retailers can look forward to a thriving market presence.

The Emergence of Hyper-Personalized Shopping Experiences

The retail landscape is undergoing a significant transformation, with the Asia-Pacific region at the forefront of this change. The upcoming Asia Pacific Retailers Conference and Exhibition (APRCE) 2024, hosted by Sri Lanka, marks a pivotal moment in this evolution. This event symbolizes the shift towards a more tailored, customer-centric approach in retail, a movement that has been dubbed “E-Commerce 3.0”.

The Role of Sri Lanka as a Host Nation

Sri Lanka’s role as the host for APRCE 2024 demonstrates its emerging significance in the global retail sector. The island nation is not only embracing new trends in retail but also showcasing its potential as a hub for technological advancements and innovative commercial strategies.

Integrating Digital and Physical Retail Experiences

The future of retail lies in the integration of digital and physical shopping experiences. This trend is evident in the increasing volume of digital retail transactions in Sri Lanka. The country is setting an example for the rest of the region in how to effectively blend online and offline retail strategies.

Sri Lanka’s Retail and Economic Growth

Sri Lanka’s Ambitious Economic Agenda

Sri Lanka’s budget for 2024 reflects its ambitious agenda to boost economic growth. With plans to increase revenue and implement a value-added tax increase, the country is preparing for a significant leap in its retail and economic sectors.

Anticipating Marketisation and Policy Overhauls

The concept of ‘Deep Marketisation’ in Sri Lanka’s 2024 budget highlights the need for substantial policy overhauls to adapt to the evolving retail landscape. These changes are crucial for ensuring sustainable growth in the retail industry and the overall economy.

Growth Forecast and Investment Opportunities

The forecast for Sri Lanka’s economy to grow in 2024 presents numerous opportunities for investment, especially in the retail sector. This growth is expected to be driven by the increasing digitalization of retail transactions and the expansion of consumer-centric retail models.

Frequently Asked Questions

Q: What is the significance of APRCE 2024 for the Asia-Pacific retail industry?

A: APRCE 2024, being held in Sri Lanka, is a milestone event that highlights the region’s commitment to embracing hyper-personalized retail experiences and digital transformation in the industry.

Q: How is Sri Lanka contributing to the evolution of retail in the Asia-Pacific?

A: Sri Lanka is setting a precedent in the region by hosting significant retail events, like APRCE 2024, and by implementing forward-thinking policies and strategies that foster growth in digital and physical retail sectors.

Q: What are the future trends in retail that Asia-Pacific countries should prepare for?

A: Future trends include the integration of AI-driven personalization in e-commerce, the blending of digital and physical shopping experiences, and the need for policy overhauls to support these evolving retail models.

vector art illustration depicting the concept of legal compliance for business success in Sri Lanka

Navigating Legal Compliance for Business Success in Sri Lanka

Setting up a business in Sri Lanka involves navigating various legal compliance areas to ensure success and avoid legal pitfalls. Here are key compliance areas and strategies for businesses in Sri Lanka:

  1. Business Registration and Licensing: Register your business according to its type and structure. Obtain necessary industry-specific licenses and permits.
  2. Taxation: Comprehend and comply with Sri Lanka’s tax regime, including corporate taxes and VAT. Timely tax filing and accurate record-keeping are crucial.
  3. Labor Laws: Adhere to labor laws regarding employee rights, working conditions, and benefits. Have solid employment contracts and understand social security contributions and termination procedures.
  4. Data Privacy: Abide by the Personal Data Protection Act, 2022, ensuring proper data security and responsible data breach management.
  5. Intellectual Property: Register and enforce your IP rights, including trademarks, patents, and copyrights.
  6. Environmental Regulations: Comply with environmental regulations for pollution control, waste management, and resource utilization.

Strategies for Compliance:

  • Professional Guidance: Seek advice from experienced lawyers in Sri Lankan business law.
  • Stay Informed: Keep up with changes in laws and regulations through legal publications and government websites.
  • Internal Policies: Develop and train employees on internal compliance policies.
  • Regular Audits: Conduct internal audits to identify and address compliance risks.


Staying legally compliant is not just about avoiding penalties; it’s about building a sustainable and reputable business. By understanding and adhering to these guidelines, businesses can thrive in Sri Lanka’s dynamic commercial landscape.

vector art illustration representing comprehensive HR consulting services in Colombo by CBMS

HR Consulting in Colombo: CBMS’s Guide to Elevating Your Workforce

Colombo is a city on the rise, and its human resources landscape is no exception. With a growing economy and a talented workforce, businesses in Colombo are increasingly looking for ways to optimize their HR practices and attract and retain top talent.

This is where CBMS comes in. We are a leading HR consulting firm in Colombo, with a team of experienced professionals who are passionate about helping businesses achieve their HR goals.

How CBMS Can Help You Elevate Your Workforce

We offer a wide range of HR consulting services, including:

  • Recruitment and selection: We can help you find the right people for the right jobs, using a variety of assessment tools and techniques.
  • Performance management: We can help you develop and implement effective performance management systems that will motivate your employees and improve their performance.
  • Training and development: We can help you identify your employees’ training needs and develop and deliver training programs that will help them reach their full potential.
  • Compensation and benefits: We can help you develop competitive compensation and benefits packages that will attract and retain top talent.
  • HR compliance: We can help you ensure that your HR practices are compliant with all applicable laws and regulations.

Why Choose CBMS?

There are many HR consulting firms in Colombo, but there are a few things that set CBMS apart:

  • Our experience: We have been helping businesses in Colombo with their HR needs for over 10 years.
  • Our expertise: Our team of consultants has a wealth of experience in all areas of HR.
  • Our commitment to client satisfaction: We are committed to providing our clients with the highest quality of service.
  • Our results-oriented approach: We focus on helping our clients achieve their HR goals.

Ready to Get Started?

If you are looking for an HR consulting firm in Colombo that can help you elevate your workforce, contact CBMS today. We offer a free consultation to discuss your HR needs and how we can help you achieve your goals.

In addition to the services listed above, CBMS also offers a number of other HR consulting services, including:

  • HR outsourcing: We can take over all or part of your HR function, so you can focus on running your business.
  • HR technology: We can help you select and implement HR technology solutions that will improve your HR processes.
  • Employee relations: We can help you resolve employee relations issues, such as conflict and disciplinary matters.
  • Organizational development: We can help you develop and implement organizational changes that will improve your business performance.

We are confident that CBMS can help you achieve your HR goals. Contact us today to learn more about our services.

CBMS: Your Partner in HR Success

We believe that your people are your most valuable asset. That’s why we are committed to helping you build a strong and successful workforce.

Contact CBMS today to learn more about how we can help you elevate your workforce.

I hope this guide has been helpful. If you have any questions, please don’t hesitate to contact CBMS.

Thank you for reading!

vector art illustration representing payroll outsourcing solutions in Sri Lanka by CBMS

CBMS’s Payroll Outsourcing Solutions in Sri Lanka

Payroll in Sri Lanka, while essential, can often feel like navigating a tangled web of regulations and complexities. From calculating EPF and ETF contributions to ensuring PAYE compliance, even the most seasoned HR professionals can find themselves scratching their heads. But fear not, fellow Sri Lankan entrepreneurs! This blog post shines a light on the intricacies of payroll, offering valuable insights and introducing you to a trusted ally in this maze: CBMS.

Understanding the Landscape:

Let’s start with the bedrock of Sri Lankan payroll: mandatory contributions. The Employee’s Provident Fund (EPF) acts as a long-term saving scheme for employees, with both employers and employees contributing a percentage of the salary. Similarly, the Employee Trust Fund (ETF) provides social security benefits, with employers solely responsible for their portion. Then there’s the omnipresent PAYE tax, deducted directly from salaries to streamline income tax collection.

Facing the Challenges:

Now, here’s where the plot thickens. Keeping track of ever-evolving regulations, accurately calculating deductions, and ensuring timely disbursements can be a logistical nightmare. Errors can lead to hefty penalties and employee dissatisfaction, adding unnecessary stress to your already overflowing plate.

Introducing Your Payroll Pathfinder:

This is where CBMS steps in, acting as your trusty Sherpa through the Sri Lankan payroll labyrinth. As a leading HR and payroll outsourcing provider, they bring a wealth of experience and expertise to the table. Their comprehensive suite of services tackles every aspect of payroll, from:

  • Meticulous Salary Calculations: No more late nights grappling with formulas. CBMS handles salary calculations, accounting for overtime, bonuses, deductions, and taxes with laser-sharp precision.
  • Seamless Payslip Generation and Distribution: Employees deserve clear and transparent records of their earnings. CBMS generates and distributes payslips electronically or through preferred methods, ensuring everyone’s in the loop.
  • Tax Compliance Guaranteed: Breathe easy knowing you’re in safe hands. CBMS stays abreast of the latest tax regulations, meticulously ensuring your company adheres to all relevant tax obligations.
  • Social Security Contributions Made Easy: Leave the EPF and ETF contributions to the experts. CBMS handles deductions and remittances flawlessly, eliminating the risk of errors and delays.
  • Leave and Attendance Management Streamlined: Say goodbye to manual spreadsheets. CBMS automates leave and attendance tracking, saving you time and ensuring compliance with leave policies.

Beyond the Basics:

CBMS goes beyond mere payroll processing. They offer valuable add-ons like comprehensive payroll reporting and analytics, providing insights into your workforce costs and empowering data-driven decisions. Furthermore, their HR consultancy services help you optimize HR processes, improve employee relations, and navigate labor laws with confidence.

Finding Your Way Out:

Outsourcing your payroll with CBMS isn’t just about convenience; it’s about reclaiming your time, reducing costs, and mitigating compliance risks. With their expertise and dedication, you can finally step out of the payroll maze and focus on what truly matters: growing your business.

Ready to simplify your payroll journey? Contact CBMS today and let them be your guide through the intricate and ever-changing landscape of Sri Lankan payroll!

Remember, this is just a starting point. Feel free to add more details about specific CBMS services, success stories, or even interview an HR professional at CBMS for their insights. The key is to provide valuable information for Sri Lankan businesses struggling with payroll, while subtly highlighting CBMS’s expertise and solutions.

Benefits of Outsourcing Payroll with CBMS

There are many benefits to outsourcing your payroll with CBMS, including:

  • Reduced costs: Outsourcing payroll can save you money on payroll software, hardware, and personnel costs.
  • Improved accuracy and compliance: CBMS has expertise in payroll processing and ensures compliance with all relevant Sri Lankan regulations.
  • Increased efficiency: Outsourcing frees up your HR team to focus on other strategic tasks.
  • Scalability: CBMS can easily accommodate your growing business needs.
  • Enhanced data security: CBMS uses secure systems and processes to protect your employee data.

CBMS Payroll Services

CBMS offers a wide range of payroll services, including:

  • Salary calculation and disbursement
  • Payslip generation and distribution
  • Tax compliance
  • Social security contributions
  • Leave and attendance management
  • Payroll reporting and analytics
  • HR consultancy
  • Payroll system integration

Is CBMS right for your company?

CBMS’s payroll outsourcing solutions are ideal for companies of all sizes in Sri Lanka, particularly those looking for:

  • Reduced administrative burden
  • Improved payroll accuracy and compliance
  • Cost savings
  • Access to HR expertise

Here are some additional details that might be helpful:

  • CBMS has a strong presence in Sri Lanka with offices in Colombo, Kandy, and Galle.
  • They have a team of experienced and qualified payroll professionals.
  • CBMS uses a secure and reliable payroll system.
  • They offer competitive pricing for their services.

EEAT Links to Sri Lankan Payroll Policy Details

  • Employee’s Provident Fund (EPF): The EPF is a mandatory savings scheme for all employees in Sri Lanka. Employers and employees contribute a percentage of the employee’s salary to the EPF fund. For more information, visit the EPF website:
  • Employee Trust Fund (ETF): The ETF is a mandatory social security scheme for all employees in Sri Lanka. Employers contribute a percentage of the employee’s salary to the ETF fund. For more information, visit the ETF website:
  • Pay as You Earn (PAYE) tax: PAYE is a system of deducting income tax from an employee’s salary at the time it is paid. For more information, visit the Inland Revenue Department website: